Planet Cake’s sweet taste of success

When Paris Cutler left the corporate world to pursue her own start-up dream, little did she know she’d be the undisputed champion of high-end cakes. Her internationally-acclaimed Planet Cake enterprise has created cakes for mega-star celebrities, and developed its own high-rating TV show. When the GFC hit, fewer people were splashing out on discretionary goods, sending her business into a nosedive. But her pivot into educating others how through her Planet Cake Schools turned the business around.